What is Keyword
keyword research is important to start a content writing. A keyword is a word or a combination of two or more words. Simply put, keywords are what you or I type in Google to find the desired information. This is an important function of on page SEO. Google helps to rank your article according to these keywords. If you rank well in Google, you can generate a lot of traffic to your articles.
What is Keyword Research
As a result of Google’s constant updates, search engine optimization has to be done constantly. But the rule that remains the same in SEO till now is “keyword research”. A prerequisite for writing an SEO friendly standard article is good keyword research. It is possible to rank an article in Google through research. So, keyword research is very important before writing an article.
While researching this, you need to see what kind of keywords people are searching for on Google and other search engines. If the title is made with the keywords that people search more, they rank easily in the search engines. In today’s article, what is keyword research in terms of website SEO? Its importance and how keyword research will rank your article in Google will be discussed.
Achieving high search engine results and traffic for your website depends heavily on your understanding of the different kinds of keywords and how to employ them.
Short-Tail Keyword
The most popular keywords are short-tail keywords, which are typically one to three words long. Because they are so popular and have so much competition, short-tail keywords are the most difficult to rank for. For example: “Income by writing content”. If you write keywords in this way, you will not be able to easily rank your article in Google because many people have used such keywords before you. So, in this case the competition is very high. So, if you are a new blogger, you should avoid short tail keywords.
Long Tail Keyword
Long tails are usually written with words longer than three words. For example: “Earn money easily by writing content with mobile”. This is an example of a long tail keyword. If you use such keywords, it has a lot of possibility to get rank in search engine because they are very unique. If you are a new blogger, then you should use long tail keywords first. Because the search volume of this keyword is low, and your competition will be low in terms of ranking in Google.
Local Keyword
Local keywords are those that are intended to reach clients in a particular region. Often, these keywords consist of the names of cities, countries, or regions.
Local keywords help you reach local people. Take “Sightseeing Places in Tokyo” or “Best Hotel in Chicago” as examples.
Related Keyword
Find related keywords that are related to your focus keyword. It will show your article if someone searches for related keywords. For this, the importance of related keywords is very important. And even if you use extra focus keywords, Google considers it as spam. So instead of using focus keywords we can use related keywords as well If “weight loss” is your target term, for instance, related keywords could include “weight loss,” “exercise,” or “diet.”
How to do keyword research step-by-step
There are usually 2 ways to do keyword research, 1) Manual keyword research 2) Paid tools keyword research.
No paid tools are used when doing keyword research manually. And every step is done manually. Manual keyword research has the drawback of being time-consuming. The advantage is that it takes a lot of time to choose good or profitable keywords, but the work plan is also done well.
The advantage of keyword research with paid tools is that a lot of keyword research can be done in a short time. Also, the graphs can be seen very clearly which is not possible manual
Step of keyword research: You need to brainstorm and note down some idea about keywords. Brainstorming is thinking about what keywords your business or website visitors will find when they search for your business or website.
Identifying the right keywords: Selecting the appropriate keywords is the second stage of keyword research. Finding the keywords that are most applicable to your company and target audience is crucial. To find the most popular and related keywords for your niche, you can utilize a variety of tools, such as Google AdWords. Tools such as Ahrefs and SEMRush can be used to determine the keywords that rivals ought to be targeting.
View search volume: Finding the monthly searches or search volume for each keyword comes next when you have a list of possible keywords. Because it allows you to ascertain whether or not people are genuinely searching for that keyword, search volume is significant. For this, you might make use of keyword research tools. You can obtain an estimate of the monthly number of keyword searches with the use of these tools.
Keyword Difficulty Analysis: Once your keyword research is complete, you should review your analysis of the competition. The level of competition you will encounter to rank for keywords must be taken into account in this step. In other words, how difficult is it to get a keyword to appear on Google’s first page? Another name for this is keyword competition analysis. To become proficient in SEO quickly, you must identify low-competitive keywords. Install MozBar in your Chrome browser to accomplish this. Your SERPs will display information from MozBar whenever you conduct a Google search.
Examine the ranked sites’ domain authority now. Examine the referring domain or the number of websites from which they received backlinks. A page ranks higher the more “votes” it receives. You will also be able to determine the number of backlinks you need to establish in order to rank. To stay ahead of the competition, it’s critical to monitor their actions.
Below I am mentioning some of the best keyword research tools. These tools you can use to find your right keywords and analyse your competitors.
1.Google Search Console.
2.Ahref Keyword Research tool.
3.Google Keyword Planner.
4.Google Trends.
5.SEMrush Keyword Research tool.
6.Ubersuggest Keyword Research tool.
Importance of Keyword Research
After doing keyword research, you will know a lot about keywords such as:
Which search terms are most commonly used?
How popular is that keyword with your audience?
How many times do people search for any keyword per month?
After knowing all this, you will understand which keywords you should target and which ones you should not, so the process of keyword research is very important.
Another incident may occur if research is not done. We wrote an article with a keyword, which ranked in the first position, but the search volume was zero. That is, no one searches by writing this keyword, what will be the result? It seems to get visitors! Of course not. That’s why keyword research is very important.
Hope, you have got an idea about what is keyword research, and how to do keyword research, if you have any questions, please let me know through comments, I will try to answer as much as I know. If you enjoy it, spread the word, learn more about yourself, and tell others.
