The term “content marketing” is almost universally known in the marketing industry. The fundamental tenet of digital and marketing strategy is content. The more effective your content is, the quicker you can attract clients and fulfil objectives.
A strong understanding of content marketing is a must for becoming a competent digital marketing specialist. The expression “content is king” highlights the significance of content.
Consider the following scenario: you wish to purchase a pricey smartphone, but you first look up the phone on Google or YouTube and read the reviews. In addition, you are interested in purchasing the specific features of any new phone that you have learned about from other blogs, videos, or Facebook posts. Typically, this is done through content marketing.
What is Content Marketing
Content marketing functions as a platform for content publication. The process by which a company informs their target audience about the advantages of its products, usability, educational information, or enjoyable experiences is known as content marketing.
What are the types of Content Marketing and what is it
There are four main types of content marketing. Namely
1. Written content marketing
2. Video content marketing
3. Audio Content Marketing
4. Image Content Marketing
Now we will know in detail about these four types of content marketing.
Written Content Marketing
Since we already know what content marketing is, therefore, we understand this type of content marketing i.e. Written Content Marketing by the name of what it does. Written content marketing is basically describing a product through writing and conveying it to customers. Suppose you work in a store. You are given the responsibility of marketing a product of this store. Now you can prepare a written statement about this product and share this statement on social media platforms. As a result, many people will read this article and be attracted to buy this product.
Video Content Marketing
This time also you understand what this matter is. Video content marketing is basically done by creating a video about a particular product and promoting it on social media platforms to attract customers.
Audio Content Marketing
Just like before any information of another product has to be conveyed to the people through audio and people will be attracted to the product after hearing this information and will buy its product. Thus, audio content marketing will be complete.
Image Content Marketing
This time also not like before we have to create a beautiful banner or picture with complete information about the manufactured product which we call an image. This image should be shared among people so that people are attracted to the other after seeing the product.
Different examples of Content Marketing
1. Article
2. Webinar
3. Social media
4. Podcast
5. Video
6. Influencer
7. Bulk Mail/SMS
8. TV commercials
5 effective ways to do Content Marketing
Today we will discuss five popular strategies. There are many strategies of content marketing, out of which we are going to share five methods with you today. Maybe many techniques are unknown to us.
1. Content Marketing on Social Media
A large part of the world’s total population is connected through social media. So, promoting or marketing something can reach more people than before. The larger the audience, the more target audience can be reached. Now if you talk about Facebook then you have to say that Facebook has the most users. Many times, you will notice that you have searched on Google a little while ago in the Facebook newsfeed, such ads are coming.
Here you are the target audience, so the content is reaching you through Facebook marketing. If you want to do marketing on Facebook, you can easily create posts, pictures, or videos and advertise in a very short time. Now let’s talk about YouTube, YouTube is currently the most popular video-sharing website in the world. You can do marketing by making videos yourself and also deliver your content to the target audience by advertising through Google Ads.
2. Influencer
An influencer is a person or organization through which an audience is influenced. Basically, influencers are those who have a good audience/fan/follower or who are known faces.
3. Bulk SMS/Mail
Bulk SMS means sending SMS to many people at once. Same thing with bulk mail. This is a very effective method in content marketing. It is possible to easily reach the marketing and target audience in a very short time through bulk SMS or mail.
4. TV commercials
It is difficult to find a person who does not watch TV in this age. So, we all are familiar with TV commercials. Although TV ads are a medium of video marketing, they are a very effective method of content marketing. Moreover, most of the TV ads we see are celebrities, known faces. However, TV advertising is very effective but expensive.
5. Push notification on Website
Push notifications are push notifications to you. Many websites ask permission for push notifications upon entering. If you subscribe/say yes, the new content published on that website will go to your email. Various online shops do this. You subscribe to their newsletter. When their new products are available, you will receive a notification in your email.
The benefits of Content Marketing are
- Connect directly with your customers online. By doing this, their needs will be known easily.
- If you know how to do content marketing correctly, your product will sell more in less time.
- Through content marketing, you can make your customers understand something easily.
- Creating good content will build good relationships with your customers.
- It is possible to do marketing with limited funds.
- If you create quality content, you won’t have to convince your customers over and over again.
Why Content Marketing is Necessary
You probably have a little understanding of what content marketing is. But the interesting thing is, more important than knowing what content marketing is, why content marketing is important for your business. Understand how content marketing converts the average reader into a buyer. And to convert this ordinary reader into a customer, 4 important steps have to be passed. They are:
Awareness (Awareness): At this stage, the general reader has an idea about the product. Getting the idea makes them curious about the product. At this stage, a customer is undecided whether to buy or not to buy. It takes time at this stage to make up your mind. The main purpose of this stage is to create curiosity.
Research: When a general reader hears the name of a product or gets a little idea, he is curious to know more details about the product. The purpose of knowing the details is that he might be thinking that he will buy the product. The seed of the idea has just been sown. When a customer decides to buy something, they start researching. That is, he started to get an idea about the product. Google search. For example, which iPhone should they buy? At this stage, they start judging what they can afford.
Consideration: At this stage, the customer makes a decision after getting all the information. This is the stage of decision-making, especially by making comparative differences between different products. They decide everything from price to which product they can afford. Decide where you can buy at the cheapest price. That is, you decide on which model of iPhone to buy and where to buy it from.
Buy: At this stage, they buy the product of their choice. All the decisions were completed in the previous phase.
That is; to sell a product, the reader must be taken through this process. And content marketing works on this issue. Content marketing is a smart marketing strategy. Generally, consumers do not understand this. However, a lot has been said about content marketing. In conclusion, overall, content marketing is a lucrative and in-demand field, with a positive outlook for the future and many more because it taps into people’s brains and emotions. Content marketing is now both in demand and effective compared to other digital marketing strategies. So, if you are interested in content marketing and want to build a content marketing career, then you can safely start. Hopefully, you will develop a good career in content marketing.
