What is SEO
“SEO” means “Search Engine Optimization.” When people find a topic on a search engine like Google, Yahoo, Bing, Baidu, Ask, or AOL, the search engine provides many pages within a few seconds. SEO helps to increase a site’s visibility, as people want to get top positions on a search engine so they can easily sell their product or service or provide information to their audience.
How Does SEO Work
Before knowing about search engine optimization, we need to know how a search engine works. When we enter a name on a topic, let’s first know how the search engine shows many site links in front of us. Because of this, search engine websites have developed systems that compare various websites and push the top websites to the top of the search results so that users may choose the best website while searching for information.
In order to choose the greatest website, they consider a number of factors, including the website’s popularity, speed, and quality as well as if the information on the site is essential for everyone. So apart from SEO your site content should be quality then you will get results very fast.
Once the content is published and indexed in Google, competitors will need to perform backlink analysis and build better quality links. Currently, there are many factors for search engine ranking, among which are improved user experience, mobile responsive design, page speed, data structure optimization, etc.
Why SEO is Important
SEO is very important for a website as we know promotion is expansion. SEO is the best medium of internet promotion. We can call search engine optimization the main medium of promotion.
Think you can do graphics design web design or many computer-related jobs only your friends or relatives know about. You must inform others about the work you are familiar with.
 You can run your campaign using various media. You can run your campaign through leaflets, posters banners, and even television advertisements.
As a result, you may be promoted in your neighbourhood and more in your own country, but you can’t promote in any way on the internet with these mediums in today’s age if you can’t promote yourself on the internet then you can’t present yourself to the world.
As a result, even if you are a graphic designer or web designer, you will not be able to build your career properly due to not being able to present yourself in the internet world.
Search engine optimization is very important to present yourself well in front of the world. Optimizing your website for search engines is essential for both businesses and individuals. An organization aims to improve the organization and make the services of the organization accessible to all.
An organization’s ability to achieve these objectives has been greatly facilitated by search engine optimization. An organization can very easily open its website and provide various information about its services through search engine optimization and by ranking its website on the first page of search engines, they can easily get organization-related traffic or visitors to their website.
This company will be able to do good business very easily with other companies, that’s why the search engine is so important for you. Search engine optimization has an impact on every profession including doctors, engineers, businessmen, teachers, and all other types of professions.
If you’re an engineer looking to gain more popularity and recognition, search engine optimization is a simple way to accomplish that. In each such profession, you can increase your popularity and exposure through search engine optimization, which will play an essential role in building your career or the future growth of your organization.
Types of SEO
SEO can be divided into three categories based on the method adopted while doing SEO.
1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO
White Hat SEO
Every search engine has its ranking algorithm and parameters. If these parameters are followed correctly, a website will come first in the ranking. White Hat SEO refers to following exactly the guidelines and rules that search engines ask to be followed to rank a website.
Black Hat SEO
White Hat SEO and Black Hat SEO are diametrically opposed. Blackhead SEO is a violation of search engine guidelines or rules. Like link building using different software, content writing using artificial intelligence, etc. Black hat SEO.
It is very easy to bring a website to the first page, but at some point, the search engine just removes this website from the rank, and re-ranking this website is very difficult. Some methods for black hat SEO are Keyword Stuffing, Duplicate Content, Paid Backlinks, and Invisible Articles.
Gray Hat SEO
The combined process of black hat SEO and white hat SEO is called gray hat SEO.
Generally, there are three types of SEO
1. Â Technical SEO
2. Â On-Page SEO
3. Â Off-Page SEO
Each type I will discuss below:
Technical SEO
Technical SEO is a process or way to get organic ranking that optimizes a website’s performance. Website code optimization is the main goal for both search engines and users.
You have to focus on these elements when you work with technical SEO:
- Title Tag: If you write on a topic, you must use a heading or title for that particular topic. This title should be SEO-friendly.
- Meta Description: This description is one kind of sort description. Customers can understand what is written on the topic. A meta description is not a ranking indicator so no need for keyword stuffing.
- Page speed: Make sure the page loading speed is not more than three seconds. It’s important to keep your audience on your website.
- Secure URL: Use HTTPS instead of HTTP. HTTPS uses TLS (SSL) to encrypt normal HTTP requests and responses, that’s why HTTPS is more secure than HTTP.
- Heading and subheading: write your article heading and subheading in a specific way. It can increase the click rate.
- Mobile friendly: A desktop with a mobile mobile-friendly site can easily rank on your search engine.
On-Page SEO
On-page SEO is done within the site. For example, write an article for clothing, jewellery, or any other topic that is SEO optimized.
The following points are used for on-page optimization:
Keyword Analysis:Â First of all, you know what a Keyword is. The keyword is a word or sentence by which people search for search engines to get their results. When someone researches any keyword on a search engine like Google, Yahoo, or Bing that is called keyword research.
 Keyword research is the most important part of SEO. We cannot get our targeted audience without keyword research. People want to get more traffic or audience to visit their website and buy their product, service, or any information that they provide on their website.
How to do keyword research Keyword research can be done in two ways generally. The first is manual, the second is through tools. If someone researches by tools it can be easier and faster than researching manually. Manual research is time-consuming and complex.
Doing keyword research, you have to remember four things in your mind:
- Low competitive Keyword
- High Search Volume
- Targeted Audience
- Choose Right Keyword
- Website Analysis
- URL Optimization
- Title, Keyword, Description
- Image Alt tag
- HTML Tag H1,H2,H3
- Image Optimization
- Internal Linking
- External Linking
- Keyword Density
- Content Optimization
Off-Page SEO
The activities that are done outside of one’s domain for the ranking of a website are called off-page SEO. How relevant is the source of information in off-page SEO? The following points are used for off-page optimization:
- Directory Submission
- Article Submission
- Forum Posting
- Document Sharing
- Social Share
- Backlink
- Guest Posting
- Broken Link
- Email Marketing
Search engine optimization is not magic, and it is not possible to rank any site in one day. In this age of information technology, you need to keep yourself updated constantly. Search engine optimization is a huge sector that can never be covered in one piece of content. I will publish some more articles on SEO later which will be very useful for you to learn SEO.
